What do you need creativity for?

My friends and family have always come to me when something needed to be figured out. "You'll find a way," they would say.

Somewhere along the way, solving problems became my profession.

To me, creativity isn't a moment of inspiration. It's curiosity, collaboration and enough structure to help good ideas grow.

Below is a selection of projects where I've had the opportunity to do exactly that.

-Flor

Selected Work

The Summer Menu

A summer menu that unexpectedly became my first real creative direction project — combining teamwork, concept development and collaborative problem-solving under pressure.

Xander the Panther

Illustration-led storytelling project focused on character, narrative and visual cohesion.

Listening in Motion

Art direction through motion for a podcast-driven visual narrative.

Darknet Diaries

From podcast to video — art direction through motion across social media.