Hey!
I’m Flor Petrelli,
a Graphic Motion Designer and Illustrator
I bring your ideas to life with visuals that do the talking
My Work
Freelancing has given me the chance to work with incredible people and brands, creating motion designs and illustrations that don’t just look great—they make an impact. Whether it’s helping you grab attention on social media, elevate your brand with unique visuals, or deliver standout content for your campaigns, I’m here to bring your vision to life.
I work efficiently with preexisting assets to save time while delivering high-quality, polished results that fit your goals and budget. My creative approach ensures that every project has a unique, artistic touch—something that connects with your audience and helps your brand stand out in a crowded space.
Great design is more than just visuals; it’s about amplifying your message and creating something people won’t forget. Let’s work together to create designs that captivate and deliver results.
My Showreel, a summary of my work
My showreel offers a glimpse of what I can do to help bring your ideas to life. From explainer videos that simplify complex concepts to ad campaigns that grab attention, every project in this collection is designed to connect with audiences and make a real impact. My goal is to create visuals that not only look amazing but also communicate your brand’s ideas effectively.
You’ll see examples of how I’ve helped clients showcase their products, services, and stories—like an ad that inspires Brazilian students to study abroad, an explainer video that makes moving services easier to understand, or one that guides pet owners toward healthier food options. Each project highlights my ability to deliver polished, engaging results tailored to your needs.
Motion Graphics Design
Darknet Diaries, creating a Motion identity
For Darknet Diaries, I created a video style that brought their podcast content to life. I focused on staying true to their unique illustrations while adapting them into an engaging video format. I developed a clear visual identity, created a smooth storyboard, and used animation to bring their stories to life. The result was a video series that not only kept their brand feel but also helped grow their audience, with the first video reaching over 60,000 views on YouTube.
Illustration
Illustrating Xander, the Panther with Grace Buka was an exciting, colorful adventure! Grace had one clear request: lots of shining, vibrant colors. I was thrilled to bring that vision to life by creating energetic and bold illustrations that capture the essence of her fun and imaginative story. Through research, museum visits, and a passion for capturing the beauty of black panthers, I crafted scenes that truly brought the world of Xander to life. The end result was a book that not only told an engaging story but also became a visual journey for readers. Our work was even featured on Behance for its creativity and impact—something we’re both really proud of!
Xander the Panther, Illustrating a magic book
Services
Explainer Videos
I create clear and engaging explainer videos that break down complex ideas into visuals that are easy to understand. Whether you're introducing a product, explaining a process, or sharing your story, these videos captivate your audience and get your message across effortlessly.
Social Media Ads
Everyone loves a good story! I specialize in crafting animations that weave narratives into visuals, making your brand memorable and creating an emotional connection with your audience. Perfect for campaigns, product launches, or any message that needs to stick.
Story-Driven Animations
Everyone loves a good story! I specialize in crafting animations that weave narratives into visuals, making your brand memorable and creating an emotional connection with your audience. Perfect for campaigns, product launches, or any message that needs to stick.
Illustrations
From bold and colorful designs to sleek and minimal styles, I create custom illustrations that make your brand stand out. Whether for books, websites, or marketing materials, each piece is crafted to fit your vision perfectly.
Icon illustrations
Tiny but mighty! I design custom icons that are not only functional but also visually striking. These icons add personality to your website, app, or branding materials while keeping everything sleek and cohesive.
Character illustrations
Bring your ideas to life with unique character designs that tell a story. Whether you need a mascot for your brand, characters for a book, or something entirely original, I create designs that are full of personality and charm.
Not sure which service fits your needs?
My Career
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Freelancing isn’t just a way to work—it has transformed the way I perceive everything. Yes, it’s great to have the flexibility to start your week later, like taking Mondays off if needed. But this also means that sometimes Sundays must be sacrificed to meet deadlines. The freedom to work from anywhere has taught me the importance of anticipation and planning. I’ve learned to schedule when I’ll need a strong internet connection, when I can work offline, and how to make the most of my time—even if the "perfect" time doesn’t exist, I create it.
Freelancing has also significantly enhanced my communication skills. Working with people from around the world means that effective communication is not just a benefit, it’s a necessity. Each project flows differently—sometimes it’s asynchronous collaboration, other times it’s meetings or even just a well-timed message. This dynamic has allowed me to adapt and tailor my communication style to fit the needs of each situation.
I’ve had the privilege of collaborating with both startups and established companies, with highlights including:
Darknet Diaries: Produced engaging videos that garnered over 40k views, and developed a cohesive visual style that contributed to an increase of +50k followers for the brand.
Podtechs: Worked as a motion designer and video editor, creating videos for multiple clients. Each project demanded adaptability as I shifted between styles and needs, all while collaborating with the team to deliver high-quality videos that showcased the heart of each podcast’s story.
Xander the Panther: Translated Grace’s vision into vibrant, colorful illustrations that brought Xander’s story to life. The result was a visually stunning children’s book that delighted readers with its lively, engaging style.
Cloudiway: Contributed to a full website redesign, ensuring the user experience aligned seamlessly with the brand's goals.
Freelancing continues to shape my skills and outlook in ways I couldn’t have imagined, and I’m grateful for every opportunity it’s brought my way.
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In this role, I wasn’t just focused on design—I also took on the responsibility of being the print file guide. My main job? Ensuring that the files sent to the printer were exactly what the clients envisioned. Think of me as the bridge between the client’s design ideas and the printing process, turning their vision into print-ready perfection. Whether it was interpreting specific requests or coming up with quick solutions under tight deadlines, I thrived on finding ways to keep both the design process and the prepress workflow smooth, ensuring everyone stayed happy
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In this role, I had the privilege of being the go-to person for print design projects. My main goal? Making sure clients got exactly what they envisioned. From capturing their ideas to delivering designs that were not only visually appealing but also aligned with their brand guidelines, I worked hard to bring their vision to life. It wasn’t always a smooth ride, but I embraced each challenge as an opportunity to learn and grow. And managing multiple projects while keeping clients happy? That took teamwork, and I’m grateful to have been part of such a collaborative effort.
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Over the years, alongside my design work, I’ve taken on various roles in the hospitality industry, where I’ve honed invaluable skills such as communication, teamwork, leadership, and resilience.
In one role, I thrived in the dynamic environment of a bustling sports bar, managing nights with over 300 guests. Whether it was collaborating with my team to host events or ensuring everything ran smoothly during the busiest shifts, I embraced each challenge as a chance to grow and lead.
In another setting, I focused on crafting cocktails that enhanced the guest experience. This role was all about creativity and collaboration, working closely with various teams to ensure everything met the highest standards.
These roles have been about more than just hospitality—they’ve taught me the importance of connecting with people, anticipating needs, and staying composed under pressure. Every shift brought new challenges and opportunities, and I’m grateful for how these experiences have shaped both my professional and personal growth.
Let’s talk!
Write me!
hey@florpetrelli.com
Social Media